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4.03.2007

Ford Fusion commercial, a record, a song or a car



It's all that!

Here's a cropped screen capture of a Ford commercial banner I clicked on last week while reading the news on a Canadian newspaper site. When you click on it, you end up on a Saturday Night Fever style dancefloor, 4 djs spinning turntables in unison and you have to figure out what you have to do next. It caught my attention, that's what effective advertising is all about.

So for those who think the only way to get attention is to show the female form, not that there is anything wrong with that, well, the reality is, that for some of us, cars are sexy, turntables, vinyl records, flat screens are sexy, you know material things. But not sexy in a reproductive sense, more like appealing.

No word on whether that vinyl record exist for real.

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